Some day soon, a book will come out entirely centered around the journalistic phenomenon we now call blogging. Specifically sports blogging. It won’t be written by a blogger, but some Ph.D. at a liberal arts school. The book will analyze all the ways in which this new form of media has effected “traditional sports reporting” and how the landscape of event coverage has changed forever. One of the chapters in this book will be an expansion of this article (or at least the beginning of it), published in the New York Times on Monday, April 21. The chapter will center around access, and who deserves what amount. But before all that happens, we wanted to address this issue in a five-part series. We will view the access question from the perspective of all the major parties involved: owners, players, reporters, bloggers, and we’ll end on Monday with the most important perspective of them all — the fan’s.
Part 4 – The Bloggers
Listen, just because I didn’t land an internship with the Backwoods Ledger out of college, doesn’t mean I can’t give the people what they want.
The popularity of sites like Deadspin and The Big Lead has shown that sports fans don’t have to turn to their local paper for day-old box scores. Fans can get stories the big dogs are afraid to print, and they can get them immediately.
The writing is a bit too snarky, you say? Check out Free Darko — a downright insightful NBA blog. Coverage too varied for your particular taste? Storming the Floor will make you crave March Madness seeding. Even if you just want a good laugh, FireJoeMorgan is there for you.
Bloggers have it all.
So with all these great prosers — why shouldn’t bloggers be allowed in professional locker rooms?
We do more investigative reporting than newspaper reporters, anyway. Beat writers get the quotes/stories/interviews they want by coddling their sources for years. Every story they break that has even the slightest negative connotation has 5 anonymous sources.
Bloggy don’t play that.
If someone has dirt, we discuss it. Remember when Harold Reynolds (by far the best talking head on Baseball Tonight) got the boot from the World Wide Leader? Without blogs, you would never have heard anything about it. You just tune in one night, and bam, he’s gone.
Newspaper reporters have cultivated this horrendous image of bloggers to use to their advantage. As long as the uneducated, prim and proper public associates bloggers with stoned slackers, they’ll have a hard time getting respect.
Now a few of us have made the transition smoothly. In one of the few crossovers from blog to mass media, True Hoop, an NBA blog authored by Henry Abbott, was snatched up by espn.com.
And according to Henry, his sport has one of the most forward-thinking (yet most basic) approaches to bloggers in the locker room:
The only place I have ever been treated any differently because of my medium is in Mark Cuban’s Bizarro-land. But I know of no other place in the NBA where a serious blogger, who has been around for a while, would be expected to be treated as a second-class citizen.
I think the NBA did the perfect thing. From what I understand, they didn’t tell the teams they have to credential any set number of bloggers or anything. They said there can be no special ban of bloggers, and they have to go into the mix with everybody else.
That makes perfect sense to me. You look at how much space you have, you look at all the credential requests you have, and you make some hard decisions, based on stuff like who’s professional, who has influence, who has audience, and all the rest.
People who read blogs don’t think it’s hard to figure out which bloggers belong there and which ones don’t.
Henry sums it up perfectly.
All we want is to be treated like every other writer. Take away that giant-ass credential from the Sun-Times and those 30 years slaving away on agate in Richmond, Ind., and who would draw the bigger readership?
I guess I’ll let the Web (and newspaper layoffs) answer that one.